Congratulations to Coldplay for "Viva La Vida" winning song of the year at the Grammy Awards. I actually love the song myself, and have run up the iPod play count up to 78 or so. Add to that the fact that I've played it so many times in the car that Daniel completely recognizes it and chirps, "Hey, that's Daddy's favorite song!" when he hears it in the mall and can sing the tune of the chorus.
What I think is amazing is the relationship between Apple's choice of songs that they pimp on iTunes commercials and the fact those songs subsequently become extremely popular. It's what I would call "the iTunes commercial effect" - before the song was released, a widely broadcast commercial showed Chris Martin and his Coldplay mates singing an excerpt from "Viva La Vida" with the trademark iTunes special effects, ending with the announcement that for a time at least, the song would be exclusively available on iTunes. iTunes introduced U2's "Vertigo" a few years ago with similar success.
It's a brilliant marketing move, because it surely was a boon for iTunes, and it certainly served Coldplay well, too. So the question arises of whether the chicken or egg came first - that is, did Apple have the prescience to constantly choose great songs which they know will be massive hits even before they're released to the public? Or did the introductory buzz that iTunes generated launch the song into success?
In any case, it's a great song. One which I've stopped bothering trying to figure out any sort of profound interpretation of its lyrics.
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