Heart Attacks Go Down in UK, While Papa John's Stock Plunges

In a refreshing example of corporate responsibility, Papa John's founder John Schnatter has gone on record advising customers not to eat more than a slice or two of pizza.  Granted, Schnatter was put on the defensive with a question about whether he felt the UK government's anti-obesity drive was going to hurt pizza sales.  He pretty much had a choice of either saying:

• "Of course not. Do you seriously think people are going stop scarfing down pizzas because David Beckham and Posh Spice show up on a public service ad and tell them not to?  You guys have no self control and will continue to poison yourselves."
  
• "What are you talking about? It's perfectly healthy. That grease dripping from the crust is just full of liquid gold."
• Or what he actually said, a more or less true statement which was his best course of action.

It's probably not the first time a company leader has advised the paying customer base to use less of his or her product, but it's laudable anyway.  I suppose a cynic could say that it's far more advantageous to keep pizza addicts alive for the long-term so you can have reliable and steady consumers of their product as opposed to binge eaters who will be dead in six months. I wonder if your average heroin dealer considers the same thing.