This is a coup for Marvel, as it gets a "treasure trove of content," in the words of Disney Chief Executive Officer Robert Iger. Treasure trove, indeed. In addition to a large character base from which to generate movies ("Psi-Force" and "Spitfire and the Troubleshooters" movies, anyone?), the acquisition is really synergistic in terms of the cross-over opportunities. Think of "Snow White and the Sinister Seven" and "The Little Mermaid versus Sub-Mariner: The Battle for Atlantis."
Of course, you can't forget the licensing deals to video game makers such as CAPCOM, who can now expand into game titles such as "Street Fighter vs. Marvel Super Heroes vs. Mickey & His Friends". I just hope it comes with the Mortal Kombat "fatality" gimmick where Pluto can maul a helpless opponent to death and Grumpy the Dwarf takes his pick axe to his opponent's head. Well, maybe not.
1 comment:
Wow mike, I'm so glad you've thought so deeply about this
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